Do you know the difference between a job spec and a job advert?
Have you ever thought about how having predominantly masculine or feminine language in your job adverts could be more likely to attract one demographic of candidate than another, therefore reducing diversity in applications?
Are you still littering your ads with “highly desirable but not essential” criteria, not taking into consideration how this impacts minoritised candidates self-selecting out of a process?
This is advert writing made simple, effective and inclusive, aimed at sending delegates away with a fool-proof template to use for advert writing moving forwards. We’ve had many passive candidates state that they weren’t even looking for a role but were gripped by the style of content in our adverts – this is what we do best. The sessions focuses on: